A mapping day is how we make user journey analytics visible in a room. It can stand alone or sit in the middle of a full journey audit.
Morning: walk before talk
Phones on the table, one task, no slides. Each person attempts the path once without coaching. We watch for stalls and for the moment someone says “everyone knows this bit.” That sentence is usually where the map is weakest.
Midday: cards
One card per screen. Arrows only for taps that exist. If a branch depends on a stored card or a prior login, that branch gets its own colour of tape, not a speech.
Afternoon: the return
We repeat the task as a person who has already finished it once. Notifications, saved states, and skipped permissions come into the light. The wall is photographed before anyone tidies it.
What to bring
Eight people at most. Someone who can change copy, someone who owns the rules behind a field, and someone who has spoken to a complaining customer this month. Test logins that still work. If the app needs a one-time password, a dedicated number in the room.
Aftercare
Within three working days we send the typed screen list and the photographs. We do not add recommendations unless you have also booked the audit. The wall is the product of the day.
Fees are on the fees page. To hold a date in George Town, write to us.