Field notes

Short pieces from the table in George Town. They are about walking apps, not about running a company.

First-open and come-back are not the same journey. Mapping only the new user leaves returning people in the weeds.

30 June 2026

Cards that translate too early hide the words a visitor actually reads. Keep the language of the screen on the card.

19 May 2026

Observed sessions fail when the facilitator rescues the person too early. The stall is the evidence.

28 April 2026

Teams use one word for a chain of screens that a visitor experiences as several rooms. Naming the rooms changes the argument.

12 March 2026