Page Meadow Hub started because too many journey conversations in Penang happened over screenshots taken months apart. Mei Lin Tan, who had spent years sitting with bank and retail apps as a research interviewer, wanted a room where the path could be laid out in order, on paper, in one sitting.
The name is deliberate. A meadow is not a maze: you can still lose the trail if the grass is high. A page is a screen. The hub is the table where those screens are placed beside each other until the walk is honest.
How we work
We watch people attempt a task. We write what they tap, what they read aloud, and where they go quiet. Then we map. Mapping is slower than a slide. That is the point. If a card cannot be named in ordinary language, the screen is not ready to be discussed.
We work in English and, when the app is in Malay, we keep the cards in the language of the screen. George Town is our base because the room is here, and because many of the apps we walk are used on the island first.
People
Mei Lin Tan leads audits and mapping days. She trained in interview-based research and still prefers a kitchen-table conversation to a scripted lab.
Arif Rahman prepares the maps and checks that every arrow on the wall matches a real tap. He photographs the wall so the paper version survives the taxi ride home.
Sofia Ng handles intake, access letters, and the quiet work of making sure a test account still works on the morning of a session.
Portraits from a quiet week in the studio:
Values we will not trade
Consent before recording. No surprise live accounts. No map that hides a disagreement by using a pretty arrow. If we cannot walk the path ourselves, we will not write as if we had.
If you want a day on the wall, start with mapping or write via contact.